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Visual IdentityThe ConceptIn the spirit of embracing the diversity that this community embodies, many of the elements chosen to create this logo mirror this unique characteristic. Diversity from all levels is expressed by the variety of colours and heights of the buildings, as well as the diverse shades, sizes, and directions of the tiles. Finally the circle encompasses it all as a unique and inclusive community. The people, the tiles becoming one and the same. |
Primary Logos - Approved Use (Digital) |
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Secondary Logos - Approved Use (Digital) |
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Primary Logos - Approved Use (Print) | Secondary Logos - Approved Use (Print) |
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Incorrect Use |
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The ColoursThe colours that make up this brand, reflect all levels of diversity of this community. It also represents the bright personalities of the individuals and the acceptance of all differences. | “Purple Plum” HEX #792E6D “Orange Peel” HEX #F37029 “Blue Slate” HEX #537281 | “Pink Salsa” HEX #DA1C5C “Yellow Sun” HEX #FBB040 “Stone 1” HEX #CCD9E0 | “Red Brick” HEX #EF4136 “Teal Skies” HEX #00A79D “Stone 2” HEX #E1E9ED |
The SpacingThe spacing around the logo is determined by the size of the word ‘EAST’ unscaled. The word creates the peripheral of the logo. Mainly other brand logos should never enter this peripheral. This maintains the logo’s integrity. |
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Our VisionAn inclusive, thriving, and vibrant East Village where all are welcome to live, learn, work, and play. | OUR MISSIONTo encourage conversation and interaction to create a sense of belonging and ownership for all who live, work, and play in East Village. | Our ConnectionEmail: Info@yycevna.org Mail: 610 8 Avenue S.E. |